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A Nemo blog. Dealing with uncommon cents.

Share this with the next person you meet who says, “I don’t get Twitter!”.

In the mid-1990s our friend Dave Allen published a zine called “The Clutter of Pop” (followed by a record of the same name). In one of them he wrote an essay about the glut of entertainment media choking our attention spans. I’ve long since lost the zine and I can barely remember Dave’s insights, but I do keep thinking about it in light of the ever increasing glut since its publication.

It is often said that  we only use ten percent of our brains. While that’s not exactly true, we often do only use about ten percent of its capacity at any given time. Another way to look at it is as a giant sieve. When we’re awake and alert, our brains are filtering out a vast majority of the stimuli around us. Don’t check my math, but think of it as only ten percent of the world getting in. Contrast that idea to idea that when we’re asleep and dreaming, the filters are only partially on or completely off. This makes using less of your brain — or stimulating less of it — not only an advantage, but a necessity to your sanity.

As amazing as the human brain is, it still has plenty of limitations. Some of its limitations are what have created the aforementioned glut. We externalize our knowledge and the processing thereof to free up our internal bandwidth. Hieroglyphs, language, books, keyboards, archives, databases, cassette tapes, websites, and iPods are all products of our mental offloading. We’ve emptied our heads so much that now it’s difficult to find a signal among the noise. The digital shift from bits to atoms only exacerbates the issue, problematizing the filtering process in altogether new ways.

For instance, with the impending demise of the printed page the debate regarding digital books is in full swing, following closely after that of the compact disc. Though the nature of reading the printed word and listening to music lend themselves to digitization in very different ways, there is a major overlooked similarity in the transition: The organizing principles of both are being irrevocably reconfigured.

What is a book but an organizing principle? What is an organizing principle but a filtering device? The book works for printed language just as the album does for recorded music: it filters and organizes it in a meaningful way for mental consumption. As David Weinberger pointed out, analog media like books and albums filter first, whereas digital media like websites and MP3s filter last. That is, by the time you read a book it’s been through a thorough rigorous organizing, writing, editing, proofreading, and design process. When you run a search on Google or Wikipedia, what you end up reading is filtered and organized on the fly as you request it (Wikipedia actually has an ongoing organizing process, and Facebook and Twitter are filtering digital information in still new and different ways).

None of this filtering and reorganizing means that the book as we know it is going to go away anytime soon. What all of this means is that some things that were never meant to be books will now have a place to be themselves. Let’s face it, just as some records only have one good song, some books would be better off as blogs.

Time is the one truly finite resource. If we are to optimize it, we need better filters and better organizing principles. Instead of slogging through a whole book on a topic that would’ve just as well made a decent magazine piece, we’ll read it as it develops on the author’s blog. When we want to get lost in some convoluted alternate reality, we can still read a thousand-page Thomas Pynchon novel on good ol’ paper (his newest came out yesterday and is roughly half that long).

These changes change the way we think. They literally change our minds. With more and more choices for our filtering pleasure, I believe it’s mostly for the better.

                                                                                                                                                                                                                                           NEMO Presents: Portland Looking Up -Artwork by Chris Donnelly

Join us Friday, August 7, 2009 for the opening reception of Portland Looking Up – featuring the paintings and carvings of artist Chris Donnelly.

Portland Looking Up will highlight Chris Donnelly’s work of paintings and carvings. The exhibit will focus on Donnelly’s travels through Portland, where he became captivated by the shapes of the industrial water towers, and their contrast to the neighborhoods below.

Discovering Portland by bicycle last summer, Chris noticed the shapes quietly looming overhead. Like floating ships or low-tech space ships at rest just above the neighborhoods, these water towers have a presence. As if monuments from a bygone era, they fade into the landscape despite their size and visibility. These giant vessels venerate our most precious resource. The striking blue sky of Portland summer provides the backdrop for these strong shapes. While strong and industrial looking, their round shapes and patina create a friendly character. Painting these pictures helped Chris get to know Portland.

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The folks at Twitter have put together a fine deck of slides for businesses who are still struggling with how to use the Twitter platform. The same insights can be used for personal tweeting too but I prefer to see Twitter as a very effective business tool. Below is one of the slides that explains you don’t even need a Twitter account if you want to listen to what people are saying about your brand. The slides are a must read for all businesses or business owners. Download the PDF here.

Image via http://www.masternewmedia.org

Tammy Erikson, the award winning author, will have her latest book released in December. It is titled ‘What’s Next, Gen X? Keeping Up, Moving Ahead, and Getting the Career You Want‘ and is the result of her studies and interviews with people born roughly during the years between the 1960’s and the 70’s.

She has an article on the Harvard Business Publishing web site where she gives a top level view of her work in this arena. She makes a compelling case for how the next generation of business leaders will be unlike any who have gone before. As she points out in the article – “Perhaps the biggest change from the past: leaders will have to listen and respond to diverse points of view. There will be no dominant voice.” I sense that her book will be a fascinating read. Below are some of the important elements that she says will have shaped the Gen Xers as future business leaders:

“In this context, I’m convinced that Gen X’ers will be the leaders we need. The experiences that shaped those of you who were teens in the late ’70s and ’80s, as I’ve outlined in past posts, translate into valuable contemporary traits and perspectives.

• Your accelerated contact with the real world, for many through a “latch-key” childhood, has made you resourceful and hardworking. You meet your commitments and take employability seriously.

• Your pragmatism has given you practical and value-oriented sensibilities that, I believe, will help you serve as effective stewards of both today’s organizations and tomorrow’s world.

The most difficult elements of your past may well be those that provide you with the strongest capabilities for today.”